Friday, April 7, 2017

DeliFrance - Ready to Bake at Home

The French are known for being a rather quaint and sophisticated bunch, which adheres perfectly to this campaign from DeliFrance. The use of the baguette mixed with the slippers, portrays a sense of comfort, which sums up the tag line perfectly: 'Ready to bake at home.'

The shadow work within this campaign is exquisite and the tiny little cracks in the baguette really convey the rustic and comforting notion of baking at home. Also, this ad is careful not to focus on the female or male market, which ensures it speaks to any baking enthusiast.

Source : http://www.creativebloq.com/inspiration/print-ads-1233780/3

Thursday, April 6, 2017

Pilot Ad - Water Resistant

Agency - Grey

With a tagline of 'Pilot. Water Resistant,' the possibilities were endless. However, advertising agency GREY from Barcelona decided to take the simple approach; and it certainly paid off with this bright and nostalgic print advertising campaign. The colours are what instantly draw you in, with the undertones of blue miming those of the pen.

The text within this ad can either be nostalgic for the reader or hugely identifiable for parents, which ensures that it speaks to a wide range of consumers. A perfect balance of purpose and execution.

Source : http://www.creativebloq.com/inspiration/print-ads-1233780/2

Alzas Bajas Magazine ad - More information, less risk

Agency - JWT

This beautiful print ad was developed by JWT, Buenos Aires for Argentinian magazine Alzas Bajas. The team created four paper art images, including this gorgeous wildlife scene. Each are accompanied a small amount of explanatory text followed by the tagline 'more information, less risk'.

Sunday, April 2, 2017

Fevikwik Instant Adhesive ad -Teapot

Agency - Ogilvy and Mather 

Ogilvy & Mather are known for creating some of the best print advertisements around the world. This is just another example of their brilliant work. Created for Fevikwik Instant Adhesive, it's one of a three-part print advertisement series that uses clever illustration and a monochrome colour scheme to its fullest potential.

Source : http://www.creativebloq.com/inspiration/print-ads-1233780 

Gripex Ad - Take a breath

Agency - Ogilvy and Mather

Ogilvy & Mather once again prove themselves as print advertisement masters with this clever approach to allergy medicine. Using simple yet effective colours and simple illustrations means that this is an ad that pops from the page.

Source: http://www.creativebloq.com/inspiration/print-ads-1233780