The French are known for being a rather quaint and sophisticated
bunch, which adheres perfectly to this campaign from DeliFrance. The use
of the baguette mixed with the slippers, portrays a sense of comfort,
which sums up the tag line perfectly: 'Ready to bake at home.'
shadow work within this campaign is exquisite and the tiny little
cracks in the baguette really convey the rustic and comforting notion of
baking at home. Also, this ad is careful not to focus on the female or
male market, which ensures it speaks to any baking enthusiast.