The French are known for being a rather quaint and sophisticated 
bunch, which adheres perfectly to this campaign from DeliFrance. The use
 of the baguette mixed with the slippers, portrays a sense of comfort, 
which sums up the tag line perfectly: 'Ready to bake at home.'
The
 shadow work within this campaign is exquisite and the tiny little 
cracks in the baguette really convey the rustic and comforting notion of
 baking at home. Also, this ad is careful not to focus on the female or 
male market, which ensures it speaks to any baking enthusiast.
Source : http://www.creativebloq.com/inspiration/print-ads-1233780/3 

 
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