BIC is a well-known brand that's had some new life thrust into it thanks to advertising agency BorghiErh/Lowe. This adorable campaign, which showcases the product's ability and strength, really grabs the reader's eye.
The 3D work here is great, with the campaign also including a broken button. The only qualm we have is that the lighting is a little dark and could do with brightening up a little.
Sources : http://www.creativebloq.com/inspiration/print-ads-1233780/3
: http://adsoftheworld.com/media/print/bic_teapot
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