You know when you have one of those really sore throats? When it feels like your swallowing glass with every gulp? We've all been there and this campaign from Mebucaine, a sore throat medicine, really brings that feeling to life. The print advertisement campaign features also features a pizza made of glass (ouch!)
The colours of the glass and the structure of the pineapple is stunning with the product placement easily placed. We don't even think the tag line was needed but we still love it!