Thursday, April 27, 2017

BIC Ad - Whatever Life breaks up BIC fixes

Agency : Lowe Brazil

BIC is a well-known brand that's had some new life thrust into it thanks to advertising agency BorghiErh/Lowe. This adorable campaign, which showcases the product's ability and strength, really grabs the reader's eye.

The 3D work here is great, with the campaign also including a broken button. The only qualm we have is that the lighting is a little dark and could do with brightening up a little.

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Mebucaine Ad - When swallowing hurts

You know when you have one of those really sore throats? When it feels like your swallowing glass with every gulp? We've all been there and this campaign from Mebucaine, a sore throat medicine, really brings that feeling to life. The print advertisement campaign features also features a pizza made of glass (ouch!)

The colours of the glass and the structure of the pineapple is stunning with the product placement easily placed. We don't even think the tag line was needed but we still love it!

Poly Brite Ad - Super Absorbent Microfibre cloth

Agency - Ogilvy & Mather

Poly-Brite wants to be known for its 'super-absorbant' cloths and this clever imagery showcases that important branding.

Ogilvy & Mather was the agency behind the campaign, which includes a vase and a spilt cup of tea. All three print advertisements complement each other perfectly. Its important within this sector to get the balance right between the purpose of the product and the way it is creatively showcased, and this campaign is a perfect example.

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Tuesday, April 25, 2017

Birdlife Ad : Owl

Agency - Saatchi & Saatchi Singapore

Saatchi & Saatchi Singapore highlights the endangered birdlife that is impacted upon with the forest burn offs and land clearing that happen daily in Indonesia. 

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