Thursday, April 27, 2017

Poly Brite Ad - Super Absorbent Microfibre cloth

Agency - Ogilvy & Mather

Poly-Brite wants to be known for its 'super-absorbant' cloths and this clever imagery showcases that important branding.

Ogilvy & Mather was the agency behind the campaign, which includes a vase and a spilt cup of tea. All three print advertisements complement each other perfectly. Its important within this sector to get the balance right between the purpose of the product and the way it is creatively showcased, and this campaign is a perfect example.

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