Thursday, April 27, 2017

BIC Ad - Whatever Life breaks up BIC fixes

Agency : Lowe Brazil

BIC is a well-known brand that's had some new life thrust into it thanks to advertising agency BorghiErh/Lowe. This adorable campaign, which showcases the product's ability and strength, really grabs the reader's eye.

The 3D work here is great, with the campaign also including a broken button. The only qualm we have is that the lighting is a little dark and could do with brightening up a little.

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Mebucaine Ad - When swallowing hurts

You know when you have one of those really sore throats? When it feels like your swallowing glass with every gulp? We've all been there and this campaign from Mebucaine, a sore throat medicine, really brings that feeling to life. The print advertisement campaign features also features a pizza made of glass (ouch!)

The colours of the glass and the structure of the pineapple is stunning with the product placement easily placed. We don't even think the tag line was needed but we still love it!

Poly Brite Ad - Super Absorbent Microfibre cloth

Agency - Ogilvy & Mather

Poly-Brite wants to be known for its 'super-absorbant' cloths and this clever imagery showcases that important branding.

Ogilvy & Mather was the agency behind the campaign, which includes a vase and a spilt cup of tea. All three print advertisements complement each other perfectly. Its important within this sector to get the balance right between the purpose of the product and the way it is creatively showcased, and this campaign is a perfect example.

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Tuesday, April 25, 2017

Birdlife Ad : Owl

Agency - Saatchi & Saatchi Singapore

Saatchi & Saatchi Singapore highlights the endangered birdlife that is impacted upon with the forest burn offs and land clearing that happen daily in Indonesia. 

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Friday, April 7, 2017

DeliFrance - Ready to Bake at Home

The French are known for being a rather quaint and sophisticated bunch, which adheres perfectly to this campaign from DeliFrance. The use of the baguette mixed with the slippers, portrays a sense of comfort, which sums up the tag line perfectly: 'Ready to bake at home.'

The shadow work within this campaign is exquisite and the tiny little cracks in the baguette really convey the rustic and comforting notion of baking at home. Also, this ad is careful not to focus on the female or male market, which ensures it speaks to any baking enthusiast.

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Thursday, April 6, 2017

Pilot Ad - Water Resistant

Agency - Grey

With a tagline of 'Pilot. Water Resistant,' the possibilities were endless. However, advertising agency GREY from Barcelona decided to take the simple approach; and it certainly paid off with this bright and nostalgic print advertising campaign. The colours are what instantly draw you in, with the undertones of blue miming those of the pen.

The text within this ad can either be nostalgic for the reader or hugely identifiable for parents, which ensures that it speaks to a wide range of consumers. A perfect balance of purpose and execution.

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Alzas Bajas Magazine ad - More information, less risk

Agency - JWT

This beautiful print ad was developed by JWT, Buenos Aires for Argentinian magazine Alzas Bajas. The team created four paper art images, including this gorgeous wildlife scene. Each are accompanied a small amount of explanatory text followed by the tagline 'more information, less risk'.

Sunday, April 2, 2017

Fevikwik Instant Adhesive ad -Teapot

Agency - Ogilvy and Mather 

Ogilvy & Mather are known for creating some of the best print advertisements around the world. This is just another example of their brilliant work. Created for Fevikwik Instant Adhesive, it's one of a three-part print advertisement series that uses clever illustration and a monochrome colour scheme to its fullest potential.

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Gripex Ad - Take a breath

Agency - Ogilvy and Mather

Ogilvy & Mather once again prove themselves as print advertisement masters with this clever approach to allergy medicine. Using simple yet effective colours and simple illustrations means that this is an ad that pops from the page.


Wednesday, March 22, 2017

Plant for the Planet - Every leaf traps CO2

Advertising Agency: Leagas Delaney

Because every leaf traps CO2. This ad aims towards creating an awareness and responsibility towards the increasing impacts of global warming on our environment and our role to help save the earth and provide for our future.

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Dog Chow - Stop treating your dog like a trashcan

Advertising Agency: Publicis, Bogota, Colombia

Stop treating your dog like a trash can. Treat him the way you should treat a pet and give him some good food. Dog chow has an intelligent way of selling its product by highlighting the negligence on the part of dog owners by feeding their dogs whatever is left over from their plates. Its a total disrespect to the animal.

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Tuesday, March 21, 2017

BMW X5 Commercial - Respect isn't commanded, it's earned

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Nivea Men Ad - Because life makes wrinkles

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany

Sanzer Hand Gel - What you really touch?

Advertising Agency: Chuo Senko, Thailand

This ad beautifully highlights the learned and ignored realization of hygiene. I mean we all know that ATM machines, phone booths and toilet taps are touched by many people, often carrying germs but our brain tends to ignore it. Thus the ad with all its gruesomeness makes us realize our mistake in ignoring hygiene.

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States United to Prevent Gun Violence - Bullets leave bigger holes than you think

Advertising Agency: Grey, NY, USA

The fact that gun violence has torn the very fibre of humanity within the country and how it's not just about one individual i.e. the victim, but also everyone associated with him.

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