Thursday, April 27, 2017

BIC Ad - Whatever Life breaks up BIC fixes

Agency : Lowe Brazil

BIC is a well-known brand that's had some new life thrust into it thanks to advertising agency BorghiErh/Lowe. This adorable campaign, which showcases the product's ability and strength, really grabs the reader's eye.

The 3D work here is great, with the campaign also including a broken button. The only qualm we have is that the lighting is a little dark and could do with brightening up a little.

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