Rex the dog was feeling a little 'ruff' before he lost all the weight
Parisian advertising agency Rosapark certainly got their day with this brilliant print ad showcasing a lighter option for pet food. Turning the tradition of weight loss advertising on its head, this hilarious print ad had us smiling from ear to ear.
Source : http://www.creativebloq.com/advertising/30-best-print-ads-2014-121413769?page=2
Who doesn't like a fire-breathing penguin?
How to best convey that the GE Cafe Refrigerator can serve hot water as well as cold? With a fire-breathing penguin of course! Need we say more? This beautifully effective print campaign was created by BBDO Canada.
Source : http://www.creativebloq.com/advertising/30-best-print-ads-2014-121413769
Movies always manage to miss the important bits out
We all get a little tense when a movie adaptation is made of one of our favourite books. Characters, plots and environments are often tampered with - and this brilliant print ad from Brazilian advertising agency RockerHeads perfectly captured this sense of dread with their tagline: 'A big part of the story is lost when it becomes a movie'.
Source : http://www.creativebloq.com/advertising/30-best-print-ads-2014-121413769?page=1
The rooster coffee beans work perfectly with the 'Instantly Awake' tag line
The coffee beans were in the shape of roosters in this great campaign created by South African advertising agency Joe Public for Origin coffee. There were three advertisements in total, the others featuring screaming babies and alarm clocks, all conveying the 'Instantly Awake' tag line perfectly.
Source : http://www.creativebloq.com/advertising/30-best-print-ads-2014-121413769?page=2
A fishy print ad for a breath freshener
There was something fishy happening in this print ad from Ogilvy & Mather. A brilliant execution of the tagline 'Remember the night, not the dinner, this ad promotes the breath freshener Menta via some seriously impressive 3D work.
Source : http://www.creativebloq.com/advertising/30-best-print-ads-2014-121413769?page=1
Is this the world's slimmest print ad?
Few print campaigns give much thought to the print products the ads will actually appear in. Here's one that did.
When M&C Saatchi Stockholm were asked to promote LG Electronics' new curved OLED-TV they noted that it was 4mm thin - the same width as the most-read tech magazine in the Nordics, Sound & Vision. The agency cleverly capitalised on the coincidence, using the magazine spine as a unique media placement - creating what they've called 'The World's Slimmest Ad' for 'The World's Slimmest OLED-TV'.
Source : http://www.creativebloq.com/advertising/30-best-print-ads-2014-121413769
Even the most confident of characters can fall victim to drunk-driving
Drunk-driving is an ongoing issue across the world and these print ads served a poignant reminder of its repercussions. Created by Tribu DDB Honduras for Volkswagen, they depicted superheroes in a post-drunk-driving state with the tag line 'Don't Let Your Ego Drive You,'. A stark reminder that drunk-driving can cause devastation to even the most confident of characters.
Source : http://www.creativebloq.com/advertising/30-best-print-ads-2014-121413769
