Few print campaigns give much thought to the print products the ads will actually appear in. Here's one that did.
When M&C Saatchi Stockholm were asked to promote LG Electronics' new curved OLED-TV they noted that it was 4mm thin - the same width as the most-read tech magazine in the Nordics, Sound & Vision. The agency cleverly capitalised on the coincidence, using the magazine spine as a unique media placement - creating what they've called 'The World's Slimmest Ad' for 'The World's Slimmest OLED-TV'.
Source : http://www.creativebloq.com/advertising/30-best-print-ads-2014-121413769
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