Friday, July 10, 2015


Is this the world's slimmest print ad?
Few print campaigns give much thought to the print products the ads will actually appear in. Here's one that did.

When M&C Saatchi Stockholm were asked to promote LG Electronics' new curved OLED-TV they noted that it was 4mm thin - the same width as the most-read tech magazine in the Nordics, Sound & Vision. The agency cleverly capitalised on the coincidence, using the magazine spine as a unique media placement - creating what they've called 'The World's Slimmest Ad' for 'The World's Slimmest OLED-TV'.

Source :

No comments:

Post a Comment