Friday, April 7, 2017

DeliFrance - Ready to Bake at Home

The French are known for being a rather quaint and sophisticated bunch, which adheres perfectly to this campaign from DeliFrance. The use of the baguette mixed with the slippers, portrays a sense of comfort, which sums up the tag line perfectly: 'Ready to bake at home.'

The shadow work within this campaign is exquisite and the tiny little cracks in the baguette really convey the rustic and comforting notion of baking at home. Also, this ad is careful not to focus on the female or male market, which ensures it speaks to any baking enthusiast.

Source : http://www.creativebloq.com/inspiration/print-ads-1233780/3

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