With a tagline of 'Pilot. Water Resistant,' the possibilities were endless. However, advertising agency GREY from Barcelona decided to take the simple approach; and it certainly paid off with this bright and nostalgic print advertising campaign. The colours are what instantly draw you in, with the undertones of blue miming those of the pen.
The text within this ad can either be nostalgic for the reader or hugely identifiable for parents, which ensures that it speaks to a wide range of consumers. A perfect balance of purpose and execution.
Source : http://www.creativebloq.com/inspiration/print-ads-1233780/2
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