The idea behind using Wite-Out is to fix things. The campaign showed Bic Wite-Out correcting societal problems that are faced in Kenya: crime, poor infrastructure, poverty, lack of education etc. This series of print ads was created by Kenyan agency Flametree.
Source : http://www.creativebloq.com/advertising/30-best-print-ads-2014-121413769?page=1
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