Friday, July 17, 2015

Bic

A clever print campaign for Bic's Wite-Out product

The idea behind using Wite-Out is to fix things. The campaign showed Bic Wite-Out correcting societal problems that are faced in Kenya: crime, poor infrastructure, poverty, lack of education etc. This series of print ads was created by Kenyan agency Flametree.


Source : http://www.creativebloq.com/advertising/30-best-print-ads-2014-121413769?page=1

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