Volkswagen “Car Key”

To convey the message across to their potential customers that they could be getting 620 miles out a single tank of fuel with their Amarok range, ad agency Below, developed a series of print advertisements to invite people to turn on to adventure. The creative concept, features three images with the groves of the car keys shaped to appear like a city, safari and mountain landscape.

Source : http://justcreative.com/2015/01/15/creative-print-advertisement-campaigns/