It's a classic recipe for a successful print advertising campaign - a double-edged phrase and a series of quirky images that bring the alternative meaning to life. This campaign for Lego by French agency Grey Paris played on the slogan 'Creativity forgives everything' with a series of scenes of young scamps misbehaving.
Source : http://www.creativebloq.com/advertising/30-best-print-ads-2014-121413769
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