Thursday, July 9, 2015

Saatchi’s recruitment ad shows what ads would look like without copywriters and art directors

The Colombo office of Saatchi & Saatchi has launched a recruitment campaign that to show the value of copywriters and art directors.

The ad features a stamp used by agencies to approve artwork before it is published. In the ad (shown below in full), the positions of copywriter and art director are left blank. An email address runs at the bottom of the ad.

“If people can imagine their signatures on the form, it’s the first step to being able to see themselves as part of our team,” said Carlos Anuncibay, the new ECD of Saatchi & Saatchi Sri Lanka.

“A lot of recruitment today is done online, and though it is a great way to reach potential candidates, we wanted to attract creative people who really understand and appreciate the art of a beautifully executed idea,” he said.

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