Friday, July 17, 2015

Cannes Lions

Poking fun at the stock imagery models

Cannes Lions is the world's biggest annual awards show and festival for professionals in the creative communications industry, and 'You'll come back as pumped as a stock photo model' was the tongue-in-cheek campaign to promote it. Showing a real understanding of the audience, London agency McCann hit the nail on the head with this series.

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