Saturday, July 11, 2015

Fanta - The World's First Tastable Print AD!

The new Fanta campaign boasts the title as the first tastable print advertisement. This means that you tear a piece of their advertisement and place it in your mouth. Of course, you can do that with any advertisement but this once tastes like oranges, similar to their signature soft drink. The advertisement, created by OgilvyOne in Dubai, reads, “Like a burst of sunshine through a cool wisp of wind, it’s sweet and tangy, surprising and juicy. It tickles like a delicious secret that you cannot bear to share”. You can see how it all works in the following video: 

Source :

No comments:

Post a Comment