Wednesday, July 15, 2015

Drunk Superheroes

Even the most confident of characters can fall victim to drunk-driving

Drunk-driving is an ongoing issue across the world and these print ads served a poignant reminder of its repercussions. Created by Tribu DDB Honduras for Volkswagen, they depicted superheroes in a post-drunk-driving state with the tag line 'Don't Let Your Ego Drive You,'. A stark reminder that drunk-driving can cause devastation to even the most confident of characters.

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