Scrabble has been around for decades and it’s had its fair share of advertisements. However, this piece offered the tagline of “the surprising power of words” and the playful illustration of a rather large squirrel chasing a rather small fox. In the game, the word squirrel would receive more points than the word fox, which explains the idea behind the advertisement. It’s all word play! Find more great scrabble ads here.
Source : http://justcreative.com/2015/01/15/creative-print-advertisement-campaigns/
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