UK newspaper brand, The Guardian, commissioned London based BBH to create this eye-catching pie. The pie attempts to convey the message to their audience that they receive the full story. The advertisement is clean and is cleverly designed to convey its message. Incorporating The Guardian’s colour scheme into the design, with the use of the purple background, the lowercase g and branding located at the bottom, the piece features a simple pie chart with the legend, ‘the whole picture’ next to each key.
Source: http://justcreative.com/2015/01/15/creative-print-advertisement-campaigns/
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