Emphasising science over stoners
Cannabis information website Leafly's full-page ad in the New York Times broke new ground by being the newspaper's first-ever marijuana advertisement. The ad focuses on addressing the way medical marijuana can help treat several medical conditions, utilising Periodic Table-style cells to emphasise science rather than stoners, plus the prominent 'Just Say Know' tagline.
Source : http://www.creativebloq.com/advertising/30-best-print-ads-2014-121413769?page=2
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